The relevance of customers to an organization and individual businesses cannot be over- emphasized. Customers are the reason as to why business firms are in existence. In order to remain in business, it is of utmost importance that you try as much as possible to retain your existing customers and also find a way of attracting new ones.

Below are some of the ways you can grow your customer base;

• Offering excellent customer service

To make your customers continue to patronize your business, delivering delightful services that will not only satisfy your customers but exceed their expectations should be your priority.

• Identifying your customers needs

Being able to identify what your customers needs are, is a sure way of keeping your old customers and acquiring new ones. When your products and services are according to your customers’ specifications, then you have won their hearts forever.

• The use of social media networks

The advent of technology has brought about an increased rate in the use of social media networks. Organizations can now share information across the globe through Facebook, twitter and other networks. This medium is one of the ways through which you can stay connected to your customers. Advertising your products and services on social media also will gain you new customers.

• Constant communication

Always cultivate that culture of being in constant communication with your customers. It makes them feel special and they will never forget you. Tell them every information which may be valuable to them.